"Frubo is designed to live everywhere except the kitchen, with the intent of treating fruits the same way that we treat flowers: as pieces of beauty to be enjoyed at the height of their bloom."

FRUBO

Masquerading as a simple piece of home decor to store fruits and vegetables, Frubo creates a space for the user to store fruits that they want to consume immediately on the upper platter, and fruits that they would save for another day in the bottom portion of the container. Frubo is designed to live everywhere except the kitchen, with the intent of treating fruits the same way that we treat flowers: as pieces of beauty to be enjoyed at the height of their bloom. “Place a Frubo in the office, living room, dining room, or any other spaces where people spend time, in order to allow the fragrance of ripe fruits to fill the space,” 

ROLE

Market Analysis
Concept Development

Logo Design

Industrial Design

CMF Design

BOM Analysis

TEAM
GUIDANCE

Felix Ho

Regena Reyes

Dimension Research